.Column Perspectives: 15.Ever wondered exactly how a power engineer winds up operating an influencer marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, spills the tea on The Adrian Show.Secret takeaways:.Why trading formulas brought about loneliness (as well as a profession pivot).The magic formula: genuineness + consistency = influencer effectiveness.B2B influencer advertising in Asia: It is actually happening, yet gradually.AI influencers: Cool, yet perhaps won't substitute your BFF's Instagram.The repayment trouble tormenting influencer advertising and marketing (and also exactly how Partipost is handling it).Fun fact: Jonathan's father expects Mondays. Yes, you review that right.Income: The influencer advertising and marketing yard is actually developing much faster than you can easily state "wipe up." Coming from micro-influencers to artificial intelligence avatars, the activity is actually altering-- but legitimacy still preponderates.Thus, before you write off that pal with 200 fans as "not prominent," remember: around the world of nano-influencers, your bestie might only be the next significant factor.Listen for even more influencer insights as well as perhaps grab a suggestion or two for your very own Instagram activity!